Concepedia

Kevin Lane Keller

KL

Statistics

Publications

81

Citations

44.1K

H-Index

57

Active since

1985

Affiliations

Dartmouth College(Current)

Stanford University

Duke University

Dartmouth Hospital

University of California, Berkeley

Kevin Lane Keller is an author at Dartmouth College specializing in marketing, business, and marketing management.

Publications per year

1985–2023

81

Publications

81

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

Business, Marketing, Marketing Management +14

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 7.8K citations

Business, Marketing, Marketing Management +14

Consumer Evaluations of Brand Extensions

David A. Aaker, Kevin Lane Keller · Journal of Marketing · 1990 · 2.5K citations

Business, Marketing, Marketing Management +15

Brands and Branding: Research Findings and Future Priorities

Kevin Lane Keller, Donald R. Lehmann · Marketing Science · 2006 · 2.3K citations

Business, Marketing, Marketing Management +10

Brand Synthesis: The Multidimensionality of Brand Knowledge

Kevin Lane Keller · Journal of Consumer Research · 2003 · 1.9K citations

Business, Marketing, Marketing Management +11

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