Pradeep K. Chintagunta

The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Pradeep K. Chintagunta, Shyam Gopinath, Sriram Venkataraman · Marketing Science · 2010 · 866 citations

Business, Marketing, Marketing Management +13

Logit Modeling: Practical Applications

Pradeep K. Chintagunta, Alfred DeMaris · Journal of Marketing Research · 1993 · 481 citations

Public Health, Biostatistics, Categorical Data Analysis +12

The Effect of Banner Advertising on Internet Purchasing

Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh et al. · Journal of Marketing Research · 2006 · 466 citations

Business, Marketing, Marketing Management +16

Customer Value Assessment in Business Markets:

James C. Anderson, Dipak C. Jain, Pradeep K. Chintagunta · Journal of Business-to-Business Marketing · 1992 · 436 citations

Management, Marketing, Marketing Management +14

On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models

Sachin Gupta, Pradeep K. Chintagunta · Journal of Marketing Research · 1994 · 375 citations

Social Sciences, Demography, Marketing +12