Shyam Gopinath

The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Pradeep K. Chintagunta, Shyam Gopinath, Sriram Venkataraman · Marketing Science · 2010 · 866 citations

Business, Marketing, Marketing Management +13

Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance

Shyam Gopinath, Jacquelyn S. Thomas, Lakshman Krishnamurthi · Marketing Science · 2014 · 203 citations

Business, Marketing, Marketing Management +17

Blogs, Advertising, and Local-Market Movie Box Office Performance

Shyam Gopinath, Pradeep K. Chintagunta, Sriram Venkataraman · Management Science · 2013 · 150 citations

Social Sciences, Business Economics, Marketing +17

The Effects of Online User Reviews on Movie Box-Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Pradeep K. Chintagunta, Shyam Gopinath, Sriram Venkataraman · SSRN Electronic Journal · 2010 · 149 citations · Full text

Business, Marketing, Marketing Management +13

Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales

Elham Yazdani, Shyam Gopinath, Steve Carson · Marketing Science · 2018 · 50 citations

Business, Marketing, Marketing Management +17