Lakshman Krishnamurthi

On the Go: How Mobile Shopping Affects Customer Purchase Behavior

Rebecca Jen-Hui Wang, Edward C. Malthouse, Lakshman Krishnamurthi · Journal of Retailing · 2015 · 550 citations

Business, Marketing, Marketing Management +10

A Comparative Analysis of Reference Price Models

Richard A. Briesch, Lakshman Krishnamurthi, Tridib Mazumdar et al. · Journal of Consumer Research · 1997 · 482 citations

Social Sciences, Business Economics, Economics +15

An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity

Lakshman Krishnamurthi, S. P. Raj · Marketing Science · 1991 · 455 citations

Business, Marketing, Marketing Management +12

Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers

Venkatesh Shankar, Gregory S. Carpenter, Lakshman Krishnamurthi · Journal of Marketing Research · 1998 · 346 citations

Management, Innovation Management, Strategy +9

Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions

Lakshman Krishnamurthi, Tridib Mazumdar, S. P. Raj · Journal of Consumer Research · 1992 · 286 citations

Social Sciences, Economics, Marketing +15