Concepedia

Richard A. Briesch

RA

14

Publications

2.4K

Citations

13

H-Index

1995

Active since

Affiliations

Southern Methodist University(Current)

Kent State University

University of Chicago

University of California, Los Angeles

The University of Texas at Austin

Richard A. Briesch is an author at Southern Methodist University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchEconomicsConsumer ChoiceConsumer BehaviorEconometricsMicroeconomicsEconomic Analysis

Publications per year

1995–2013

14

Publications

14

How Promotions Work

Robert C. Blattberg, Richard A. Briesch, Edward J. Fox · Marketing Science · 1995 · 642 citations

Customer Satisfaction, Buying Behavior, Sales Promotion Literature +11

A Comparative Analysis of Reference Price Models

Richard A. Briesch, Lakshman Krishnamurthi, Tridib Mazumdar et al. · Journal of Consumer Research · 1997 · 478 citations

Applied Econometrics, Tridib Mazumdar Search, Pricing Policy +16

How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities

Raj Sethuraman, Gerard J. Tellis, Richard A. Briesch · Journal of Marketing Research · 2011 · 452 citations

Short-term Elasticity Hold, Economics, Advertising +12

How Does Assortment Affect Grocery Store Choice?

Richard A. Briesch, Pradeep K. Chintagunta, Edward J. Fox · Journal of Marketing Research · 2009 · 354 citations

Economics, Consumer Decision Making, Consumer Uncertainty +13

A High-Tech Product Market Share Model with Customer Expectations

Eileen Bridges, Chi Kin Yim, Richard A. Briesch · Marketing Science · 1995 · 87 citations

Customer Satisfaction, Consumer Research, Technology Adoption +18

Rows per page

1–5 of 14