Concepedia

Raj Sethuraman

RS

Statistics

Publications

36

Citations

4.3K

H-Index

27

Active since

1991

Affiliations

Southern Methodist University(Current)

University of Iowa

Sathyabama Institute of Science and Technology

University of Southern California

Universidad de Granada

Raj Sethuraman is an author at Southern Methodist University specializing in business, marketing, and brand management.

Publications per year

1991–2025

36

Publications

36

The Introduction and Performance of Store Brands

Jagmohan S. Raju, Raj Sethuraman · Management Science · 1995 · 567 citations

Business, Marketing, Marketing Management +9

How the COVID-19 Pandemic May Change the World of Retailing

Anne L. Roggeveen, Raj Sethuraman · Journal of Retailing · 2020 · 481 citations · Full text

Business, Retail Management, Retail Marketing +11

How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities

Raj Sethuraman, Gerard J. Tellis, Richard A. Briesch · Journal of Marketing Research · 2011 · 460 citations

Business, Economics, Marketing +17

Factors influencing the price premiums that consumers pay for national brands over store brands

Raj Sethuraman, Catherine Cole · Journal of Product & Brand Management · 1999 · 264 citations

Business, Marketing, Marketing Management +17

Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies

Roger A. Kerin, Raj Sethuraman · Journal of the Academy of Marketing Science · 1998 · 262 citations

Business, Marketing, Marketing Management +14

1–5 of 36