Concepedia
Statistics
Publications
35
Citations
4.2K
H-Index
27
Active since
1991
Affiliations
Southern Methodist University(Current)
University of Iowa
Sathyabama Institute of Science and Technology
University of Southern California
Universidad de Granada
Raj Sethuraman is an author at Southern Methodist University specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessConsumer BehaviorEconomicsBrand EquityBrand StrategyBrand AwarenessBrand Management
Publications per year
1991–2023
The Introduction and Performance of Store Brands
Jagmohan S. Raju, Raj Sethuraman · Management Science · 1995 · 564 citations
Consumer Uncertainty, Brand Strategy, Consumer Research +19
How the COVID-19 Pandemic May Change the World of Retailing
Anne L. Roggeveen, Raj Sethuraman · Journal of Retailing · 2020 · 464 citations · Full text
Global Health Crisis, Covid-19 Pandemic, Management +6
How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
Raj Sethuraman, Gerard J. Tellis, Richard A. Briesch · Journal of Marketing Research · 2011 · 452 citations
Short-term Elasticity Hold, Economics, Advertising +12
Factors influencing the price premiums that consumers pay for national brands over store brands
Raj Sethuraman, Catherine Cole · Journal of Product & Brand Management · 1999 · 260 citations
Customer Satisfaction, Brand Strategy, Consumer Research +19
Exploring the Brand Value-Shareholder Value Nexus for Consumer Goods Companies
Roger A. Kerin, Raj Sethuraman · Journal of the Academy of Marketing Science · 1998 · 260 citations
Marketing, Consumer Goods Companies, Management +10
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