Statistics
Publications
58
Citations
9.9K
H-Index
40
Active since
2002
Anne L. Roggeveen is an author at Babson College specializing in business, marketing, and retail management.
Publications per year
2002–2024
58
58
Dhruv Grewal, Anne L. Roggeveen, Jens Nordfält · Journal of Retailing · 2017 · 1K citations · Full text
Store Atmospherics: A Multisensory Perspective
Charles Spence, Nancy M. Puccinelli, Dhruv Grewal et al. · Psychology and Marketing · 2014 · 632 citations
The future of in-store technology
Dhruv Grewal, Stephanie Noble, Anne L. Roggeveen et al. · Journal of the Academy of Marketing Science · 2019 · 424 citations · Full text
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