Concepedia

Anne L. Roggeveen

AL

58

Publications

9.5K

Citations

38

H-Index

2002

Active since

Affiliations

Babson College(Current)

Stockholm School of Economics

University of Bath

Tecnológico de Monterrey

University of Miami

Anne L. Roggeveen is an author at Babson College specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorCustomer SatisfactionInteractive MarketingDigital MarketingEconomicsCommunication

Publications per year

2002–2024

58

Publications

58

Customer Experience Creation: Determinants, Dynamics and Management Strategies

Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman et al. · Journal of Retailing · 2009 · 2.9K citations

Customer Experience, Customer Satisfaction, Interactive Marketing +6

The Future of Retailing

Dhruv Grewal, Anne L. Roggeveen, Jens Nordfält · Journal of Retailing · 2017 · 977 citations · Full text

Store Atmospherics: A Multisensory Perspective

Charles Spence, Nancy M. Puccinelli, Dhruv Grewal et al. · Psychology and Marketing · 2014 · 613 citations

Environmental Monitoring, Engineering, Consumer Research +22

How the COVID-19 Pandemic May Change the World of Retailing

Anne L. Roggeveen, Raj Sethuraman · Journal of Retailing · 2020 · 464 citations · Full text

Global Health Crisis, Covid-19 Pandemic, Management +6

The future of in-store technology

Dhruv Grewal, Stephanie Noble, Anne L. Roggeveen et al. · Journal of the Academy of Marketing Science · 2019 · 396 citations · Full text

Digital Marketing, Consumer Research, Online Customer Behavior +23

Rows per page

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