Nancy M. Puccinelli

Customer Experience Management in Retailing: Understanding the Buying Process

Nancy M. Puccinelli, Ronald C. Goodstein, Dhruv Grewal et al. · Journal of Retailing · 2009 · 933 citations

Customer Experience, Customer Satisfaction, Customer Experience Management +6

Store Atmospherics: A Multisensory Perspective

Charles Spence, Nancy M. Puccinelli, Dhruv Grewal et al. · Psychology and Marketing · 2014 · 613 citations

Environmental Monitoring, Engineering, Consumer Research +22

Meta-analysis: integrating accumulated knowledge

Dhruv Grewal, Nancy M. Puccinelli, Kent B. Monroe · Journal of the Academy of Marketing Science · 2017 · 206 citations

Metatheory, Meta-analysis, Management +3

Regulatory fit: A meta‐analytic synthesis

Scott Motyka, Dhruv Grewal, Nancy M. Puccinelli et al. · Journal of Consumer Psychology · 2013 · 166 citations

Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions

Nancy M. Puccinelli, Rajesh Chandrashekaran, Dhruv Grewal et al. · Journal of Retailing · 2013 · 136 citations

Economics, Behavioral Decision Making, Price Formation +11