Concepedia

Ronald C. Goodstein

RC

23

Publications

3.8K

Citations

17

H-Index

1991

Active since

Affiliations

Georgetown University(Current)

Adolfo Ibáñez University

University of California, Los Angeles

Andrew McDonough B+ Foundation

Ronald C. Goodstein is an author at Georgetown University specializing in marketing, management, and business.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorEconomicsAdvertisingInteractive MarketingMarketing CommunicationAdvertising Effectiveness

Publications per year

1991–2023

23

Publications

23

Customer Experience Management in Retailing: Understanding the Buying Process

Nancy M. Puccinelli, Ronald C. Goodstein, Dhruv Grewal et al. · Journal of Retailing · 2009 · 933 citations

Customer Experience, Customer Satisfaction, Customer Experience Management +6

The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm: Table 1

Margaret C. Campbell, Ronald C. Goodstein · Journal of Consumer Research · 2001 · 610 citations

The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency

Anthony D. Miyazaki, Dhruv Grewal, Ronald C. Goodstein · Journal of Consumer Research · 2005 · 519 citations

Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing

Ronald C. Goodstein · Journal of Consumer Research · 1993 · 347 citations

Targeted Advertising, Consumer Research, Communication +21

UPC Scanner Pricing Systems: Are They Accurate?

Ronald C. Goodstein · Journal of Marketing · 1994 · 259 citations

Consumer Uncertainty, Consumer Research, Scanner Systems +21

Rows per page

1–5 of 23