Concepedia
Statistics
Publications
24
Citations
6.6K
H-Index
22
Active since
1995
Affiliations
University of Colorado Boulder(Current)
Anderson University - South Carolina
University of California, Los Angeles
University of Colorado System
Cornell University
Margaret C. Campbell is an author at University of Colorado Boulder specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBehavioral Decision MakingBusinessConsumer BehaviorConsumer Decision MakingBehavioral ScienceConsumer UncertaintyBias
Publications per year
1995–2021
Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
Margaret C. Campbell, Amna Kirmani · Journal of Consumer Research · 2000 · 1.2K citations
Perceptions of Price Unfairness: Antecedents and Consequences
Margaret C. Campbell · Journal of Marketing Research · 1999 · 838 citations
Consumer Uncertainty, Behavioral Decision Making, Consumer Research +18
Brand Familiarity and Advertising Repetition Effects
Margaret C. Campbell, Kevin Lane Keller · Journal of Consumer Research · 2003 · 814 citations
The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm: Table 1
Margaret C. Campbell, Ronald C. Goodstein · Journal of Consumer Research · 2001 · 610 citations
When Attention‐Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments
Margaret C. Campbell · Journal of Consumer Psychology · 1995 · 511 citations
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