Margaret C. Campbell

Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent

Margaret C. Campbell, Amna Kirmani · Journal of Consumer Research · 2000 · 1.3K citations

Social Sciences, Psychology, Social Psychology +14

Perceptions of Price Unfairness: Antecedents and Consequences

Margaret C. Campbell · Journal of Marketing Research · 1999 · 849 citations

Business, Marketing, Social Psychology +11

Brand Familiarity and Advertising Repetition Effects

Margaret C. Campbell, Kevin Lane Keller · Journal of Consumer Research · 2003 · 834 citations

Business, Marketing, Psychology +17

The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm: Table 1

Margaret C. Campbell, Ronald C. Goodstein · Journal of Consumer Research · 2001 · 621 citations

Social Sciences, Marketing, Psychology +17

When Attention‐Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments

Margaret C. Campbell · Journal of Consumer Psychology · 1995 · 526 citations

Business, Marketing, Psychology +16