Concepedia
Statistics
Publications
28
Citations
6.2K
H-Index
22
Active since
1989
Affiliations
University of Maryland, College Park(Current)
Southern Methodist University
University of Colorado Boulder
Wake Forest University
Rice University
Amna Kirmani is an author at University of Maryland, College Park specializing in marketing, consumer behavior, and business.
Publications per year
1989–2023
Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
Margaret C. Campbell, Amna Kirmani · Journal of Consumer Research · 2000 · 1.3K citations
Social Sciences, Psychology, Social Psychology +14
A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?
William Boulding, Amna Kirmani · Journal of Consumer Research · 1993 · 999 citations
Social Sciences, Economics, Psychology +13
Money Talks: Perceived Advertising Expense and Expected Product Quality
Amna Kirmani, Peter Wright · Journal of Consumer Research · 1989 · 480 citations
Business, Marketing, Marketing Management +10
Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge
Amna Kirmani, Rui Zhu · Journal of Marketing Research · 2007 · 422 citations
Business, Marketing, Social Psychology +14
The Ownership Effect in Consumer Responses to Brand Line Stretches
Amna Kirmani, Sanjay Sood, Sheri Bridges · Journal of Marketing · 1999 · 409 citations
Business, Marketing, Marketing Management +14
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