Concepedia

Amna Kirmani

AK

Statistics

Publications

28

Citations

6K

H-Index

22

Active since

1989

Affiliations

University of Maryland, College Park(Current)

Southern Methodist University

University of Colorado Boulder

Rice University

Duke University

Amna Kirmani is an author at University of Maryland, College Park specializing in consumer research, consumer behavior, and management.

Top concepts

Consumer ResearchMarketingManagementConsumer BehaviorCommunicationBusinessSocial SciencesCustomer SatisfactionConsumer Decision MakingPersuasion

Publications per year

1989–2023

28

Publications

28

Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent

Margaret C. Campbell, Amna Kirmani · Journal of Consumer Research · 2000 · 1.2K citations

A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?

William Boulding, Amna Kirmani · Journal of Consumer Research · 1993 · 979 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +19

Money Talks: Perceived Advertising Expense and Expected Product Quality

Amna Kirmani, Peter Wright · Journal of Consumer Research · 1989 · 476 citations

Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge

Amna Kirmani, Rui Zhu · Journal of Marketing Research · 2007 · 410 citations

Behavioral Decision Making, Regulatory Focus, Social Psychology +24

The Ownership Effect in Consumer Responses to Brand Line Stretches

Amna Kirmani, Sanjay Sood, Sheri Bridges · Journal of Marketing · 1999 · 406 citations

Consumer Uncertainty, Consumer Study, Brand Strategy +17

Rows per page

1–5 of 28