Concepedia

Rui Zhu

RZ

36

Publications

2.6K

Citations

23

H-Index

2002

Active since

Affiliations

University of California, Santa Barbara(Current)

University of British Columbia

University of Bristol

Stanford University

Google (United States)

Rui Zhu is an author at University of California, Santa Barbara specializing in engineering, data science, and social sciences.

Top concepts

EngineeringData ScienceSocial SciencesComputer ScienceGeographyKnowledge GraphsMachine LearningKnowledge RepresentationNatural Language ProcessingGeographic Information Systems

Publications per year

2002–2025

36

Publications

36

Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge

Amna Kirmani, Rui Zhu · Journal of Marketing Research · 2007 · 410 citations

Behavioral Decision Making, Regulatory Focus, Social Psychology +24

Traffic transformer: Capturing the continuity and periodicity of time series for traffic forecasting

Ling Cai, Krzysztof Janowicz, Gengchen Mai et al. · Transactions in GIS · 2020 · 352 citations

Forecasting Methodology, Convolutional Neural Network, Engineering +19

Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition

Ravi Mehta, Rui Zhu, Amar Cheema · Journal of Consumer Research · 2012 · 320 citations

The Influence of Ceiling Height: The Effect of Priming on the Type of Processing That People Use

Joan Meyers‐Levy, Rui Zhu · Journal of Consumer Research · 2007 · 271 citations

Does Online Community Participation Foster Risky Financial Behavior?

Rui Zhu, Utpal M. Dholakia, Xinlei Chen et al. · Journal of Marketing Research · 2012 · 98 citations

Behavioral Decision Making, Online Communities, Consumer Research +20

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