Concepedia
Statistics
Publications
15
Citations
1.7K
H-Index
13
Active since
2009
Affiliations
University of Illinois Urbana-Champaign(Current)
University of British Columbia
University of North Texas
Small Business Administration
Cheung Kong Graduate School of Business
Ravi Mehta is an author at University of Illinois Urbana-Champaign specializing in creativity, marketing, and management.
Top concepts
CreativityMarketingManagementConsumer ResearchPsychologySocial SciencesConsumer BehaviorCreative ThinkingBehavioral Decision MakingUser Experience
Publications per year
2009–2022
Blue or Red? Exploring the Effect of Color on Cognitive Task Performances
Ravi Mehta, Rui Zhu · Science · 2009 · 732 citations
Behavioral Decision Making, Color Psychology, Cognition +17
Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition
Ravi Mehta, Rui Zhu, Amar Cheema · Journal of Consumer Research · 2012 · 320 citations
Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity
Ravi Mehta, Meng Zhu · Journal of Consumer Research · 2015 · 200 citations
Technology devalues luxury? Exploring consumer responses to AI-designed luxury products
Lidan Xu, Ravi Mehta · Journal of the Academy of Marketing Science · 2022 · 93 citations
Luxury, Engineering, Consumer Culture +12
Social-Recognition versus Financial Incentives? Exploring the Effects of Creativity-Contingent External Rewards on Creative Performance
Ravi Mehta, Darren W. Dahl, Rui Zhu · Journal of Consumer Research · 2017 · 63 citations
Behavioral Decision Making, Consumer Research, Social Influence +19
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