Concepedia

Rui Zhu

RZ

19

Publications

2K

Citations

16

H-Index

2005

Active since

Affiliations

University of British Columbia(Current)

Cheung Kong Graduate School of Business

University of Minnesota

Chongqing Public Health Medical Center

Chongqing Medical University

Rui Zhu is an author at University of British Columbia specializing in marketing, cognitive science, and social sciences.

Top concepts

MarketingSocial SciencesCognitive ScienceCreativityManagementPsychologyConsumer ResearchBehavioral ScienceBehavioral Decision MakingArts

Publications per year

2005–2022

19

Publications

19

Blue or Red? Exploring the Effect of Color on Cognitive Task Performances

Ravi Mehta, Rui Zhu · Science · 2009 · 732 citations

Behavioral Decision Making, Color Psychology, Cognition +17

Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects

Rui Zhu, Joan Meyers‐Levy · Journal of Consumer Research · 2007 · 201 citations

The Lonely Consumer: Loner or Conformer?

Jing Wang, Rui Zhu, Baba Shiv · Journal of Consumer Research · 2012 · 157 citations

Distinguishing between the Meanings of Music: When Background Music Affects Product Perceptions

Rui Zhu, Joan Meyers‐Levy · Journal of Marketing Research · 2005 · 148 citations

Music, Auditory Imagery, Cognitive Science +13

Gender differences in the meanings consumers infer from music and other aesthetic stimuli

Joan Meyers‐Levy, Rui Zhu · Journal of Consumer Psychology · 2010 · 134 citations

Rows per page

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