Concepedia

Baba Shiv

BS

Statistics

Publications

51

Citations

9.5K

H-Index

38

Active since

1997

Affiliations

Stanford University(Current)

University of Iowa

Duke University

University of Southern California

University of Pennsylvania

Baba Shiv is an author at Stanford University specializing in social sciences, behavioral decision making, and psychology.

Top concepts

Social SciencesBehavioral Decision MakingPsychologyCognitive ScienceManagementExperimental PsychologyBehavioral ScienceMarketingBehavioral EconomicsAffective Neuroscience

Publications per year

1997–2020

51

Publications

51

Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making

Baba Shiv, Alexander Fedorikhin · Journal of Consumer Research · 1999 · 2K citations

Marketing actions can modulate neural representations of experienced pleasantness

John P. O’Doherty, Baba Shiv, Antonio Rangel · Proceedings of the National Academy of Sciences · 2008 · 1.1K citations · Full text

Behavioral Decision Making, Consumer Study, Affective Neuroscience +17

Placebo Effects of Marketing Actions: Consumers May Get What They Pay For

Baba Shiv, Ziv Carmon, Dan Ariely · Journal of Marketing Research · 2005 · 510 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +17

Investment Behavior and the Negative Side of Emotion

Baba Shiv, George Loewenstein, Antoine Bechara et al. · Psychological Science · 2005 · 473 citations

Neuropsychology, Investment Decisions, Behavioral Decision Making +23

The Role of Emotion in Decision Making

Nasir H. Naqvi, Baba Shiv, Antoine Bechara · Current Directions in Psychological Science · 2006 · 434 citations

Behavioral Decision Making, Affective Neuroscience, Empathy +23

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