Concepedia

Baba Shiv

BS

Statistics

Publications

52

Citations

9.7K

H-Index

38

Active since

1997

Affiliations

Stanford University(Current)

University of Iowa

Duke University

University of Southern California

University of Pennsylvania

Baba Shiv is an author at Stanford University specializing in psychology, social sciences, and behavioral decision-making.

Publications per year

1997–2020

52

Publications

52

Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making

Baba Shiv, Alexander Fedorikhin · Journal of Consumer Research · 1999 · 2K citations

Social Sciences, Marketing, Psychology +17

Marketing actions can modulate neural representations of experienced pleasantness

John P. O’Doherty, Baba Shiv, Antonio Rangel · Proceedings of the National Academy of Sciences · 2008 · 1.1K citations · Full text

Life Sciences, Marketing, Neuroscience +15

Placebo Effects of Marketing Actions: Consumers May Get What They Pay For

Baba Shiv, Ziv Carmon, Dan Ariely · Journal of Marketing Research · 2005 · 514 citations

Social Sciences, Marketing, Psychology +16

Investment Behavior and the Negative Side of Emotion

Baba Shiv, George Loewenstein, Antoine Bechara et al. · Psychological Science · 2005 · 484 citations

Life Sciences, Neuroscience, Psychology +13

The Role of Emotion in Decision Making

Nasir H. Naqvi, Baba Shiv, Antoine Bechara · Current Directions in Psychological Science · 2006 · 443 citations

Life Sciences, Neurobiology, Neuroscience +17

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