Concepedia
Statistics
Publications
9
Citations
3K
H-Index
Active since
1999
Affiliations
Indiana University(Current)
University of Iowa
University of Southern California
Indiana University – Purdue University Indianapolis
Alexander Fedorikhin is an author at Indiana University specializing in social sciences, psychology, and behavioral decision-making.
Publications per year
1999–2015
Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making
Baba Shiv, Alexander Fedorikhin · Journal of Consumer Research · 1999 · 2K citations
Social Sciences, Marketing, Psychology +17
Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions
Alexander Fedorikhin, C. Whan Park, Matthew Thomson · Journal of Consumer Psychology · 2008 · 340 citations
Business, Marketing, Marketing Management +17
Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal
Alexander Fedorikhin, Vanessa M. Patrick · Journal of Consumer Research · 2010 · 186 citations
Social Sciences, Behavioral Sciences, Psychology +7
Spontaneous versus Controlled Influences of Stimulus-Based Affect on Choice Behavior
Baba Shiv, Alexander Fedorikhin · Organizational Behavior and Human Decision Processes · 2002 · 156 citations
Public Health, Behavioral Sciences, Psychology +16
Cross-National Logo Evaluation Analysis: An Individual Level Approach
Ralf van der Lans, Joseph A. Cote, Catherine Cole et al. · EUR Research Repository (Erasmus University Rotterdam) · 2008 · 116 citations · Full text
Business, Marketing, Marketing Management +12
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