Ralf van der Lans

A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth

Ralf van der Lans, Gerrit van Bruggen, Jehoshua Eliashberg et al. · Data Archiving and Networked Services (DANS) · 2009 · 221 citations · Full text

Business, Marketing, Marketing Management +13

<b>Research Note</b>—Competitive Brand Salience

Ralf van der Lans, Rik Pieters, Michel Wedel · Marketing Science · 2008 · 146 citations

Business, Marketing, Marketing Management +17

Cross-National Logo Evaluation Analysis: An Individual Level Approach

Ralf van der Lans, Joseph A. Cote, Catherine Cole et al. · EUR Research Repository (Erasmus University Rotterdam) · 2008 · 116 citations · Full text

Business, Marketing, Marketing Management +12

Defining eye-fixation sequences across individuals and tasks: the Binocular-Individual Threshold (BIT) algorithm

Ralf van der Lans, Michel Wedel, Rik Pieters · Behavior Research Methods · 2010 · 98 citations · Full text

Medicine, Computer Science, Vision Science +13

Eye-Movement Analysis of Search Effectiveness

Ralf van der Lans, Rik Pieters, Michel Wedel · Journal of the American Statistical Association · 2008 · 90 citations

Medicine, Computer Science, Psychology +17