Concepedia

Catherine Cole

CC

28

Publications

3.4K

Citations

22

H-Index

1986

Active since

Affiliations

University of Iowa(Current)

University of Vermont

University of Southern California

University of Kansas

Catherine Cole is an author at University of Iowa specializing in consumer research, management, and marketing.

Top concepts

Consumer ResearchMarketingManagementConsumer BehaviorSocial SciencesPsychologyCognitive ScienceBehavioral ScienceBusinessConsumer Decision Making

Publications per year

1986–2015

28

Publications

28

Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act

Siva K. Balasubramanian, Catherine Cole · Journal of Marketing · 2002 · 335 citations

Food Choice, Nutrition, Food Marketing +13

Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses

Carolyn M. Bonifield, Catherine Cole · Marketing Letters · 2006 · 318 citations

Affective Responses, Service Failure, Behavioral Sciences +12

Consumer decision making and aging: Current knowledge and future directions

Carolyn Yoon, Catherine Cole, Michelle P. Lee · Journal of Consumer Psychology · 2009 · 299 citations · Full text

Age Differences in Consumers' Search for Information: Public Policy Implications

Catherine Cole, Siva K. Balasubramanian · Journal of Consumer Research · 1993 · 272 citations

Public Policy Implications, Consumer Uncertainty, Ageism +16

Factors influencing the price premiums that consumers pay for national brands over store brands

Raj Sethuraman, Catherine Cole · Journal of Product & Brand Management · 1999 · 260 citations

Customer Satisfaction, Brand Strategy, Consumer Research +19

Rows per page

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