Siva K. Balasubramanian

Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues

Siva K. Balasubramanian · Journal of Advertising · 1994 · 649 citations

Digital Marketing, Key Disadvantages, Targeted Advertising +18

Audience Response to Product Placements: An Integrative Framework and Future Research Agenda

Siva K. Balasubramanian, James A. Karrh, Hemant Patwardhan · Journal of Advertising · 2006 · 463 citations

Customer Experience, Customer Satisfaction, Consumer Uncertainty +29

Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act

Siva K. Balasubramanian, Catherine Cole · Journal of Marketing · 2002 · 335 citations

Food Choice, Nutrition, Food Marketing +13

Age Differences in Consumers' Search for Information: Public Policy Implications

Catherine Cole, Siva K. Balasubramanian · Journal of Consumer Research · 1993 · 272 citations

Public Policy Implications, Consumer Uncertainty, Ageism +16

Brand romance: a complementary approach to explain emotional attachment toward brands

Hemant Patwardhan, Siva K. Balasubramanian · Journal of Product & Brand Management · 2011 · 167 citations

Consumer Motivation, Consumer Research, Brand Strategy +20