Concepedia

Siva K. Balasubramanian

SK

Statistics

Publications

43

Citations

3.8K

H-Index

28

Active since

1987

Affiliations

Illinois Institute of Technology(Current)

Southern Illinois University Carbondale

University of Iowa

College of Business Administration

University of Houston

Siva K. Balasubramanian is an author at Illinois Institute of Technology specializing in marketing, business, and consumer behavior.

Publications per year

1987–2024

43

Publications

43

Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues

Siva K. Balasubramanian · Journal of Advertising · 1994 · 652 citations

Social Sciences, Communication, Public Policy +12

Audience Response to Product Placements: An Integrative Framework and Future Research Agenda

Siva K. Balasubramanian, James A. Karrh, Hemant Patwardhan · Journal of Advertising · 2006 · 466 citations

Business, Marketing, Marketing Management +17

Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act

Siva K. Balasubramanian, Catherine Cole · Journal of Marketing · 2002 · 338 citations

Agriculture, Nutrition, Nutritional Sciences +17

Age Differences in Consumers' Search for Information: Public Policy Implications

Catherine Cole, Siva K. Balasubramanian · Journal of Consumer Research · 1993 · 276 citations

Social Sciences, Marketing, Public Policy +17

Brand romance: a complementary approach to explain emotional attachment toward brands

Hemant Patwardhan, Siva K. Balasubramanian · Journal of Product & Brand Management · 2011 · 171 citations

Business, Marketing, Psychology +7

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