Concepedia

James A. Karrh

JA

7

Publications

906

Citations

7

H-Index

1996

Active since

Affiliations

University of Arkansas at Little Rock(Current)

Texas Tech University

James A. Karrh is an author at University of Arkansas at Little Rock specializing in business, marketing communication, and consumer research.

Top concepts

BusinessMarketingManagementConsumer ResearchMarketing CommunicationAdvertisingMedia StudiesMarketing InsightsInteractive MarketingArts

Publications per year

1996–2006

7

Publications

7

Audience Response to Product Placements: An Integrative Framework and Future Research Agenda

Siva K. Balasubramanian, James A. Karrh, Hemant Patwardhan · Journal of Advertising · 2006 · 463 citations

Customer Experience, Customer Satisfaction, Consumer Uncertainty +29

Practitioners' evolving views on product placement effectiveness

James A. Karrh, Kathy Brittain McKee, Carol J. McKee · Journal of Advertising Research · 2003 · 264 citations

Entertainment Marketing, Consumer Research, Brand Strategy +21

Audience attitudes towards brand (product) placement: Singapore and the United States

James A. Karrh, Katherine Frith, Coy Callison · International Journal of Advertising · 2001 · 112 citations

Digital Marketing, Targeted Advertising, Brand Strategy +25

Does Advertising Influence Investors? Evidence and Research Propositions

James A. Karrh · Journal of Current Issues & Research in Advertising · 2004 · 21 citations

Advertising, Behavioral Finance, Interactive Marketing +12

Effects of Salient News Items on Information Acquisition and Issue Perception

Silvia Knobloch, Dolf Zillmann, Rhonda Gibson et al. · Zeitschrift für Medienpsychologie · 2002 · 18 citations

Information Acquisition, Communication, Issue Perception +18

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