Journal of Current Issues & Research in Advertising

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Journal of current issues & research in advertising, JCIRA

601

Publications

17.3K

Citations

367

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Journal of Current Issues & Research in Advertising is a journal.

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Journal of Current Issues & Research in Advertising

601

Publications

17.3K

Citations

Showing yearly statistics from 2000-2026.

Page 1

	Year	Citations
Measuring Attitude toward the Brand and Purchase Intentions Nancy Spears, Surendra N. Singh Journal of Current Issues & Research in Advertising MarketingCustomer SatisfactionAdvertising ScholarsManagementBusiness	2004	1.6K
How Consumers Assess the Value of Advertising Robert H. Ducoffe Journal of Current Issues & Research in Advertising Entertainment MarketingTargeted AdvertisingConsumer ResearchConceptual ModelManagement	1995	743
Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall Pola B. Gupta, Kenneth R. Lord Journal of Current Issues & Research in Advertising Film StudySubtle Visual PlacementConsumer ResearchBrand StrategyProduct Placement	1998	569
A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies Alain d’Astous, Francis Chartier Journal of Current Issues & Research in Advertising Customer SatisfactionConsumer StudyConsumer ResearchBrand StrategyProduct Placements	2000	329
#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns Courtney Carpenter Childers, Laura L. Lemon, Mariea Grubbs Hoy Journal of Current Issues & Research in Advertising Digital MarketingTargeted AdvertisingJournalismInfluencer StudiesSocial Media	2018	322
Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences Pola B. Gupta, Stephen Jay Gould Journal of Current Issues & Research in Advertising Customer SatisfactionConsumer StudyIndividual DifferencesConsumer ResearchProduct Placements	1997	321
How Advertising Works on the WWW: Modified Elaboration Likelihood Model Chang-Hoan Cho Journal of Current Issues & Research in Advertising Customer SatisfactionTargeted AdvertisingConsumer ResearchElaboration Likelihood ModelSearch Engine Marketing	1999	276
Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website Mira Lee, Shelly Rodgers, Mikyoung Kim Journal of Current Issues & Research in Advertising Customer SatisfactionConsumer ResearchCommunicationExtremity EffectOnline Customer Behavior	2009	227
The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study Vincent J. Pascal, David E. Sprott, Darrel D. Muehling Journal of Current Issues & Research in Advertising Exploratory StudyCustomer SatisfactionBehavioral Decision MakingConsumer StudyConsumer Research	2002	223
Conceptualizing and Measuring the Perceived Interactivity of Websites Guohua Wu, Guohua Wu Journal of Current Issues & Research in Advertising Customer SatisfactionEngineeringDigital MarketingConsumer ResearchCommunication	2006	218

Page 1