Journal of Current Issues & Research in Advertising

Measuring Attitude toward the Brand and Purchase Intentions

Nancy Spears, Surendra N. Singh · 2004 · 1.6K citations

Marketing, Customer Satisfaction, Advertising Scholars +12

How Consumers Assess the Value of Advertising

Robert H. Ducoffe · 1995 · 743 citations

Entertainment Marketing, Targeted Advertising, Consumer Research +16

Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall

Pola B. Gupta, Kenneth R. Lord · 1998 · 569 citations

Film Study, Subtle Visual Placement, Consumer Research +23

A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies

Alain d’Astous, Francis Chartier · 2000 · 329 citations

Customer Satisfaction, Consumer Study, Consumer Research +17

#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns

Courtney Carpenter Childers, Laura L. Lemon, Mariea Grubbs Hoy · 2018 · 322 citations

Digital Marketing, Targeted Advertising, Journalism +19