Concepedia

Alain d’Astous

AD

67

Publications

5.9K

Citations

41

H-Index

1988

Active since

Affiliations

HEC Montréal(Current)

University of Ottawa

Université de Sherbrooke

University of Technology Sydney

Alain d’Astous is an author at HEC Montréal specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessConsumer Decision MakingAdvertisingBrand StrategyCustomer SatisfactionBrand Awareness

Publications per year

1988–2021

67

Publications

67

Compulsive buying: Concept and measurement

Gilles Valence, Alain d’Astous, Louis Fortier · Journal of Consumer Policy · 1988 · 520 citations

Behavioral Sciences, Behavioral Decision Making, Compulsive Shopping +7

A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies

Alain d’Astous, Francis Chartier · Journal of Current Issues & Research in Advertising · 2000 · 329 citations

Customer Satisfaction, Consumer Study, Consumer Research +17

An inquiry into the compulsive side of “normal” consumers

Alain d’Astous · Journal of Consumer Policy · 1990 · 274 citations

Customer Satisfaction, Consumer Decision Making, Consumer Uncertainty +11

Consumer evaluations of sponsorship programmes

Alain d’Astous, Pierre Bitz · European Journal of Marketing · 1995 · 261 citations

Advertising, Consumer Science, Management +13

Irritating Aspects of the Shopping Environment

Alain d’Astous · Journal of Business Research · 2000 · 254 citations

Customer Satisfaction, Compulsive Shopping, Interactive Marketing +8

Rows per page

1–5 of 67