Statistics
Publications
67
Citations
5.9K
H-Index
41
Active since
1988
Alain d’Astous is an author at HEC Montréal specializing in marketing, business, and marketing management.
Publications per year
1988–2021
67
67
Compulsive buying: Concept and measurement
Gilles Valence, Alain d’Astous, Louis Fortier · Journal of Consumer Policy · 1988 · 523 citations
An inquiry into the compulsive side of “normal” consumers
Alain d’Astous · Journal of Consumer Policy · 1990 · 274 citations
Business, Marketing, Psychology +14
Consumer evaluations of sponsorship programmes
Alain d’Astous, Pierre Bitz · European Journal of Marketing · 1995 · 262 citations
Business, Management, Marketing +16
Irritating Aspects of the Shopping Environment
Alain d’Astous · Journal of Business Research · 2000 · 256 citations
Business, Marketing, Psychology +12
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