Statistics
Publications
1
Citations
262
H-Index
1
Active since
1995
Affiliations
Université de Sherbrooke(Current)
Pierre Bitz is an author at Université de Sherbrooke specializing in sponsorship marketing, sponsorship events, and corporate sponsorship.
Publications per year
1995–1995
1
1
Consumer evaluations of sponsorship programmes
Alain d’Astous, Pierre Bitz · European Journal of Marketing · 1995 · 262 citations
Business, Management, Marketing +16
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