Concepedia
Statistics
Publications
41
Citations
4.9K
H-Index
28
Active since
1983
Affiliations
University of Kansas(Current)
University of Wisconsin–Madison
Cleveland State University
Oklahoma State University
SUNY Brockport
Surendra N. Singh is an author at University of Kansas specializing in marketing, psychology, and advertising psychology.
Publications per year
1983–2023
Measuring Attitude toward the Brand and Purchase Intentions
Nancy Spears, Surendra N. Singh · Journal of Current Issues & Research in Advertising · 2004 · 1.7K citations
Business, Marketing, Marketing Management +13
Enhancing Helping Behavior: An Integrative Framework for Promotion Planning
Neeli Bendapudi, Surendra N. Singh, Venkat Bendapudi · Journal of Marketing · 1996 · 499 citations
Public Affairs, Marketing, Social Psychology +9
Efficient theory development and factor retention criteria: Abandon the ‘eigenvalue greater than one’ criterion
Vivek H. Patil, Surendra N. Singh, Sanjay Mishra et al. · Journal of Business Research · 2007 · 326 citations
Education, Educational Measurement, Item Response Theory +15
Neeli Bendapudi, Surendra N. Singh, Venkat Bendapudi · Journal of Marketing · 1996 · 261 citations · Full text
The Effects of Length, Content, and Repetition on Television Commercial Effectiveness
Surendra N. Singh, Catherine Cole · Journal of Marketing Research · 1993 · 195 citations
Social Sciences, Communication, Marketing +12
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