Concepedia
Statistics
Publications
14
Citations
5.3K
H-Index
Active since
1994
Affiliations
Texas A&M University(Current)
Fisher College
The Ohio State University
University of Kansas
Mitchell Institute
Neeli Bendapudi is an author at Texas A&M University specializing in marketing, business, and services marketing.
Publications per year
1994–2009
Customers' motivations for maintaining relationships with service providers
Neeli Bendapudi, Leonard L. Berry · Journal of Retailing · 1997 · 1.6K citations
Business, Marketing, Marketing Management +12
Psychological Implications of Customer Participation in Co-Production
Neeli Bendapudi, Robert P. Leone · Journal of Marketing · 2003 · 1.5K citations · Full text
Business, Marketing, Social Psychology +11
Health Care
Leonard L. Berry, Neeli Bendapudi · Journal of Service Research · 2007 · 604 citations
Public Affairs, Health Policy, Social Policy +17
Enhancing Helping Behavior: An Integrative Framework for Promotion Planning
Neeli Bendapudi, Surendra N. Singh, Venkat Bendapudi · Journal of Marketing · 1996 · 499 citations
Public Affairs, Marketing, Social Psychology +9
Managing Business-to-Business Customer Relationships following Key Contact Employee Turnover in a Vendor Firm
Neeli Bendapudi, Robert P. Leone · Journal of Marketing · 2002 · 310 citations · Full text
Management, Knowledge Management, Organizational Behavior +16
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