Robert P. Leone - Concepedia

Author

Robert P. Leone

The University of Texas at Austin

Also Known As

R. P. Leone, Robert Leone, Robert P Leone, Robert P. Leone

Publications

7.2K

Citations

H-Index

113

Concepts

All Affiliations

The University of Texas at Austin The Ohio State University Texas Christian University Fisher College Pennsylvania State University

About

Robert P. Leone is an author at The University of Texas at Austin specializing in marketing, business, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	33	41	6.7K
2	Management	32	43	6.4K
3	Engineering	4	4	111
4	Arts	2	2	77
5	Accounting	1	1	60

Robert P. Leone

Publications

7.1K

Citations

H-Index

Page 1

	Year	Citations
Psychological Implications of Customer Participation in Co-Production Neeli Bendapudi, Robert P. Leone Journal of Marketing Customer SatisfactionConsumer Decision MakingMarketing LiteratureService ResearchConsumer Motivation	2003	1.5K
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? V. Kumar, Eli Jones, Rajkumar Venkatesan, Journal of Marketing Market OrientationFirm PerformancePanel DataMarket DesignCompetitive Advantage	2010	536
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? V. Kumar, Eli Jones, Rajkumar Venkatesan, Journal of Marketing Customer SatisfactionMarket OrientationFirm PerformanceBusiness AnalyticsPanel Data	2011	427
Linking Brand Equity to Customer Equity Robert P. Leone, Vithala R. Rao, Kevin Lane Keller, Journal of Service Research MarketingCustomer Equity ResearchManagementBusinessBrand Development	2006	390
Measuring the Effect of Retail Store Promotions on Brand and Store Substitution V. Kumar, Robert P. Leone Journal of Marketing Research Store-level Scanner DataBrand StrategyConsumer ResearchPrice PromotionStore Substitution	1988	307
Managing Business-to-Business Customer Relationships following Key Contact Employee Turnover in a Vendor Firm Neeli Bendapudi, Robert P. Leone Journal of Marketing Customer ExperienceCustomer SatisfactionBusiness-to-business ResearchBusiness IntelligenceClient-supplier Relationships	2002	305
Generalizing What Is Known About Temporal Aggregation and Advertising Carryover Robert P. Leone Marketing Science Targeted AdvertisingConsumer ResearchCommunicationMarket AnalysisManagement	1995	244
How valuable is word of mouth? V. Kumar, J Andrew Petersen, Robert P. Leone PubMed Customer ProfitabilityCustomer SatisfactionViral MarketingAdvertisingInteractive Marketing	2007	240
Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability Francis Mulhern, Robert P. Leone Journal of Marketing Maximizing Store ProfitabilityBundlingConsumer ResearchBuying BehaviorPricing Policy	1991	240
A Study of Marketing Generalizations Robert P. Leone, Randall L. Schultz Journal of Marketing Marketing AnalyticsScientific GeneralizationsWhereas TheoryInteractive MarketingManagement	1980	210

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