Robert P. Leone

Psychological Implications of Customer Participation in Co-Production

Neeli Bendapudi, Robert P. Leone · Journal of Marketing · 2003 · 1.5K citations · Full text

Business, Marketing, Social Psychology +11

Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?

V. Kumar, Eli Jones, Rajkumar Venkatesan et al. · Journal of Marketing · 2010 · 539 citations

Business, Strategic Management, Strategy +12

Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?

V. Kumar, Eli Jones, Rajkumar Venkatesan et al. · Journal of Marketing · 2011 · 438 citations

Business, Strategic Management, Strategy +12

Linking Brand Equity to Customer Equity

Robert P. Leone, Vithala R. Rao, Kevin Lane Keller et al. · Journal of Service Research · 2006 · 392 citations · Full text

Business, Marketing, Marketing Management +6

Measuring the Effect of Retail Store Promotions on Brand and Store Substitution

V. Kumar, Robert P. Leone · Journal of Marketing Research · 1988 · 310 citations

Business, Marketing, Marketing Management +16