Concepedia

V. Kumar

VK

Statistics

Publications

45

Citations

8.1K

H-Index

35

Active since

1988

Affiliations

University of Connecticut(Current)

University of Houston

Georgia State University

College of Business Administration

Drexel University

V. Kumar is an author at University of Connecticut specializing in business, marketing, and marketing management.

Publications per year

1988–2019

45

Publications

45

Creating Enduring Customer Value

V. Kumar, Werner Reinartz · Journal of Marketing · 2016 · 753 citations

Business, Marketing, Marketing Management +16

The mismanagement of customer loyalty.

Werner Reinartz, V. Kumar · PubMed · 2002 · 740 citations

Business, Marketing, Marketing Management +12

Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?

V. Kumar, Eli Jones, Rajkumar Venkatesan et al. · Journal of Marketing · 2010 · 539 citations

Business, Strategic Management, Strategy +12

Revisiting the Satisfaction–Loyalty Relationship: Empirical Generalizations and Directions for Future Research

V. Kumar, Ilaria Dalla Pozza, Jaishankar Ganesh · Journal of Retailing · 2013 · 511 citations

Business, Marketing, Marketing Management +13

Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior

V. Kumar, Rajkumar Venkatesan · Journal of Interactive Marketing · 2005 · 510 citations

Business, Marketing, Retail Management +12

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