Ilaria Dalla Pozza

Revisiting the Satisfaction–Loyalty Relationship: Empirical Generalizations and Directions for Future Research

V. Kumar, Ilaria Dalla Pozza, Jaishankar Ganesh · Journal of Retailing · 2013 · 511 citations

Business, Marketing, Marketing Management +13

Customer engagement in service

V. Kumar, Bharath Rajan, Shaphali Gupta et al. · Journal of the Academy of Marketing Science · 2017 · 474 citations

Business, Marketing, Marketing Management +11

Implementation effects in the relationship between CRM and its performance

Ilaria Dalla Pozza, Oliver Goetz, Jean‐Michel Sahut · Journal of Business Research · 2018 · 95 citations

Business, Management Information Systems, Performance Management +10

Integration of AI in CRM: Challenges and guidelines

Cristina Ledro, Anna Nosella, Ilaria Dalla Pozza · Journal of Open Innovation Technology Market and Complexity · 2023 · 90 citations · Full text

Business, Management Information Systems, Marketing +10

Reversing the Logic: The Path to Profitability through Relationship Marketing

V. Kumar, Ilaria Dalla Pozza, J. Andrew Petersen et al. · Journal of Interactive Marketing · 2009 · 59 citations

Business, Marketing, Marketing Management +12