J. Andrew Petersen

Domo Arigato Mr. Roboto

Jenny van Doorn, Martin Mende, Stephanie Noble et al. · Journal of Service Research · 2016 · 1.2K citations · Full text

Business, Social Psychology, Technology Management +13

Are Product Returns a Necessary Evil? Antecedents and Consequences

J. Andrew Petersen, V. Kumar · Journal of Marketing · 2009 · 248 citations

Business, Marketing, Marketing Management +11

Are Product Returns a Necessary Evil? Antecedents and Consequences

J. Andrew Petersen, V. Kumar · Journal of Marketing · 2009 · 212 citations

Business, Marketing, Marketing Management +11

Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment

J. Andrew Petersen, V. Kumar · Journal of Marketing Research · 2014 · 170 citations

Business, Marketing, Marketing Management +16

Driving Profitability by Encouraging Customer Referrals: Who, When, and How

V. Kumar, J. Andrew Petersen, Robert P. Leone · Journal of Marketing · 2010 · 169 citations

Business, Marketing, Marketing Management +16