J. Andrew Petersen

Domo Arigato Mr. Roboto

Jenny van Doorn, Martin Mende, Stephanie Noble et al. · Journal of Service Research · 2016 · 1.2K citations · Full text

Artificial Intelligence, Customer Satisfaction, Engineering +19

Are Product Returns a Necessary Evil? Antecedents and Consequences

J. Andrew Petersen, V. Kumar · Journal of Marketing · 2009 · 248 citations

Marketing Analytics, Firm–customer Exchange Process, Behavioral Decision Making +16

Are Product Returns a Necessary Evil? Antecedents and Consequences

J. Andrew Petersen, V. Kumar · Journal of Marketing · 2009 · 208 citations

Consumer Uncertainty, Firm–customer Exchange Process, Behavioral Decision Making +16

Driving Profitability by Encouraging Customer Referrals: Who, When, and How

V. Kumar, J. Andrew Petersen, Robert P. Leone · Journal of Marketing · 2010 · 169 citations

Marketing Analytics, Customer Satisfaction, Customer Experience +17

Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment

J. Andrew Petersen, V. Kumar · Journal of Marketing Research · 2014 · 165 citations

Marketing Analytics, Optimal Resource Allocation, Customer Experience +30