Concepedia

V. Kumar

VK

Statistics

Publications

86

Citations

19.3K

H-Index

58

Active since

1998

Affiliations

Georgia State University(Current)

Indian School of Business

Huazhong University of Science and Technology

Texas A&M University

University of Connecticut

V. Kumar is an author at Georgia State University specializing in business, marketing, and marketing management.

Publications per year

1998–2025

86

Publications

86

On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing

Werner Reinartz, V. Kumar · Journal of Marketing · 2000 · 1.4K citations

Business, Marketing, Marketing Management +10

Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value

V. Kumar, Lerzan Aksoy, Bas Donkers et al. · Journal of Service Research · 2010 · 1.4K citations · Full text

Business, Marketing, Marketing Management +15

The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration

Werner Reinartz, V. Kumar · Journal of Marketing · 2003 · 1.2K citations

Management, Marketing, Marketing Management +17

Competitive Advantage through Engagement

V. Kumar, Anita Pansari · Journal of Marketing Research · 2015 · 1.1K citations

Management, Strategic Management, Strategy +8

Measuring Marketing Productivity: Current Knowledge and Future Directions

Roland T. Rust, Tim Ambler, Gregory S. Carpenter et al. · Journal of Marketing · 2004 · 1.1K citations · Full text

Management, Marketing, Marketing Management +9

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