Statistics
Publications
56
Citations
9.3K
H-Index
39
Active since
1994
Affiliations
Tim Ambler is an author at London Business School specializing in marketing, business, and marketing management.
Publications per year
1994–2014
56
56
Tim Ambler, Simon Barrow · Journal of Brand Management · 1996 · 1.2K citations
How Advertising Works: What Do We Really Know?
Demetrios Vakratsas, Tim Ambler · Journal of Marketing · 1999 · 1.1K citations
Measuring Marketing Productivity: Current Knowledge and Future Directions
Roland T. Rust, Tim Ambler, Gregory S. Carpenter et al. · Journal of Marketing · 2004 · 1.1K citations · Full text
How Advertising Works: What Do We Really Know?
Demetrios Vakratsas, Tim Ambler · Journal of Marketing · 1999 · 629 citations
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