Statistics
Publications
30
Citations
5.8K
H-Index
26
Active since
1985
Gregory S. Carpenter is an author at Kellogg's (Canada) specializing in marketing, business, and marketing management.
Publications per year
1985–2021
30
30
Measuring Marketing Productivity: Current Knowledge and Future Directions
Roland T. Rust, Tim Ambler, Gregory S. Carpenter et al. · Journal of Marketing · 2004 · 1.1K citations · Full text
1–5 of 30