Concepedia

Kent Nakamoto

KN

38

Publications

4.7K

Citations

28

H-Index

1987

Active since

Affiliations

Virginia Tech(Current)

Università della Svizzera italiana

Kellogg's (Canada)

University of Colorado Boulder

University of California, Berkeley

Kent Nakamoto is an author at Virginia Tech specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessConsumer Decision MakingBehavioral EconomicsCommunicationConsumer ChoiceConsumer Uncertainty

Publications per year

1987–2019

38

Publications

38

Consumer Preference Formation and Pioneering Advantage

Gregory S. Carpenter, Kent Nakamoto · Journal of Marketing Research · 1989 · 848 citations

Switching Costs, Consumer Research, Revealed Preference +19

Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes

Gregory S. Carpenter, Rashi Glazer, Kent Nakamoto · Journal of Marketing Research · 1994 · 444 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +18

Structure, Cooperation, and the Flow of Market Information

Jonathan Frenzen, Kent Nakamoto · Journal of Consumer Research · 1993 · 423 citations

Behavioral Decision Making, Consumer Research, Social Influence +23

Consumer Preference Formation and Pioneering Advantage

Gregory S. Carpenter, Kent Nakamoto · Journal of Marketing Research · 1989 · 352 citations

Switching Costs, Consumer Research, Brand Strategy +18

Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons

Carrie M. Heilman, Kent Nakamoto, Ambar G. Rao · Journal of Marketing Research · 2002 · 341 citations

Marketing Analytics, Surprise Coupon, Pleasant Surprises +15

Rows per page

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