Kent Nakamoto - Concepedia

Author

Kent Nakamoto

Virginia Tech

Also Known As

Kent D. Nakamoto, Kent Nakamoto, Kent Nakamoto, PhD

Publications

5.8K

Citations

H-Index

130

Concepts

All Affiliations

Virginia Tech Università della Svizzera italiana Kellogg's (Canada)University of Colorado Boulder University of California, Berkeley

About

Kent Nakamoto is an author at Virginia Tech specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	14	14	3.1K
2	Arts	4	4	583
3	Education	4	4	219
4	Health Sciences	4	4	219
5	Language Studies	1	1	62

Kent Nakamoto

Publications

4.7K

Citations

H-Index

Page 1

	Year	Citations
Consumer Preference Formation and Pioneering Advantage Gregory S. Carpenter, Kent Nakamoto Journal of Marketing Research Switching CostsConsumer ResearchRevealed PreferenceMarket DesignEntry Barriers	1989	848
Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes Gregory S. Carpenter, Rashi Glazer, Kent Nakamoto Journal of Marketing Research Consumer UncertaintyConsumer ResearchBrand StrategyMeaningful Product DifferencePersonal Branding	1994	444
Structure, Cooperation, and the Flow of Market Information Jonathan Frenzen, Kent Nakamoto Journal of Consumer Research Behavioral Decision MakingConsumer ResearchSocial InfluenceCommunicationInfluence Model	1993	423
Consumer Preference Formation and Pioneering Advantage Gregory S. Carpenter, Kent Nakamoto Journal of Marketing Research Switching CostsConsumer ResearchBrand StrategyRevealed PreferenceCompetitive Advantage	1989	352
Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons Carrie M. Heilman, Kent Nakamoto, Ambar G. Rao Journal of Marketing Research Marketing AnalyticsSurprise CouponPleasant SurprisesBehavioral SciencesConsumer Uncertainty	2002	341
The Effect of Social Support Features and Gamification on a Web-Based Intervention for Rheumatoid Arthritis Patients: Randomized Controlled Trial Ahmed Allam, Zlatina Kostova, Kent Nakamoto, Journal of Medical Internet Research	2015	287
Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes Gregory S. Carpenter, Rashi Glazer, Kent Nakamoto Journal of Marketing Research	1994	195
Competitive Strategies for Late Entry into a Market with a Dominant Brand Gregory S. Carpenter, Kent Nakamoto Management Science Consumer UncertaintyBrand StrategyConsumer ResearchCompetitive StrategiesManagement	1990	141
Opioid Deaths in Rural Virginia: A Description of the High Prevalence of Accidental Fatalities Involving Prescribed Medications Martha J. Wunsch, Kent Nakamoto, George Behonick, American Journal on Addictions	2009	129
How do enhanced and unique features affect new product preference? The moderating role of product familiarity Kevin Zheng Zhou, Kent Nakamoto Journal of the Academy of Marketing Science Consumer-driven Product DevelopmentCustomer SatisfactionNew Product PreferenceProduct ExperienceInteractive Marketing	2007	120

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