Concepedia

Carrie M. Heilman

CM

10

Publications

1.3K

Citations

10

H-Index

2000

Active since

Affiliations

University of Virginia(Current)

Emory University

Loyola University Chicago

United States Department of Commerce

Washington University in St. Louis

Carrie M. Heilman is an author at University of Virginia specializing in consumer behavior, consumer research, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessBehavioral ScienceInteractive MarketingConsumer Decision MakingAdvertisingConsumer Choice

Publications per year

2000–2012

10

Publications

10

The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories

Michael Tsiros, Carrie M. Heilman · Journal of Marketing · 2005 · 351 citations

Shelf Life, Consumer Uncertainty, Behavioral Decision Making +24

Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons

Carrie M. Heilman, Kent Nakamoto, Ambar G. Rao · Journal of Marketing Research · 2002 · 341 citations

Marketing Analytics, Surprise Coupon, Pleasant Surprises +15

The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market

Carrie M. Heilman, Douglas Bowman, Gordon P. Wright · Journal of Marketing Research · 2000 · 214 citations

Marketing Analytics, Consumer Study, Consumer Research +19

Determinants of Product-Use Compliance Behavior

Douglas Bowman, Carrie M. Heilman, P.B. Seetharaman · Journal of Marketing Research · 2004 · 100 citations

Engineering, Consumer Study, Consumer Research +19

A neural network application to consumer classification to improve the timing of direct marketing activities

Frederick Kaefer, Carrie M. Heilman, Samuel D. Ramenofsky · Computers & Operations Research · 2004 · 66 citations

Marketing Analytics, Data Science, Customer Profiling +10

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