Carrie M. Heilman - Concepedia

Concepedia

Author

Carrie M. Heilman

University of Virginia

Also Known As

Carrie Heilman, Carrie M. Heilman

16

Publications

1.3K

Citations

10

H-Index

40

Concepts

All Affiliations

University of Virginia Emory University Loyola University Chicago United States Department of Commerce Washington University in St. Louis

CM

About

Carrie M. Heilman is an author at University of Virginia specializing in consumer behavior, consumer research, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	9	9	1.2K
2	Business	7	7	1.2K
3	Behavioral Sciences	4	4	1K
4	Health Sciences	2	2	412
5	Engineering	1	1	100

Carrie M. Heilman

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10

Publications

1.3K

Citations

10

H-Index

	Year	Citations
The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories Michael Tsiros, Carrie M. Heilman Journal of Marketing Shelf LifeConsumer UncertaintyBehavioral Decision MakingConsumer ResearchBuying Behavior	2005	351
Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons Carrie M. Heilman, Kent Nakamoto, Ambar G. Rao Journal of Marketing Research Marketing AnalyticsSurprise CouponPleasant SurprisesBehavioral SciencesConsumer Uncertainty	2002	341
The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market Carrie M. Heilman, Douglas Bowman, Gordon P. Wright Journal of Marketing Research Marketing AnalyticsConsumer StudyConsumer ResearchBrand PreferencesChoice Behaviors	2000	214
Determinants of Product-Use Compliance Behavior Douglas Bowman, Carrie M. Heilman, P.B. Seetharaman Journal of Marketing Research EngineeringConsumer StudyConsumer ResearchBehavioral AspectConsecutive Service Provider	2004	100
A neural network application to consumer classification to improve the timing of direct marketing activities Frederick Kaefer, Carrie M. Heilman, Samuel D. Ramenofsky Computers & Operations Research Marketing AnalyticsData ScienceCustomer ProfilingInteractive MarketingManagement	2004	66
Identification with the retail organization and customer-perceived employee similarity: Effects on customer spending. Richard G. Netemeyer, Carrie M. Heilman, James G. Maxham Journal of Applied Psychology Customer ExperienceCustomer SatisfactionCustomer SpendingCustomer ProfilingConsumer Research	2012	64
An empirical investigation of in‐store sampling promotions Carrie M. Heilman, Kyryl Lakishyk, Sonja Radas British Food Journal In‐store Sampling PromotionsConsumer UncertaintyConsumer StudyConsumer ResearchBuying Behavior	2011	61
Determining the appropriate amount of data for classifying consumers for direct marketing purposes Carrie M. Heilman, Frederick Kaefer, Samuel D. Ramenofsky Journal of Interactive Marketing	2003	31
The Impact of a New Retail Brand In-Store Boutique and its Perceived Fit with the Parent Retail Brand on Store Performance and Customer Spending Richard G. Netemeyer, Carrie M. Heilman, James G. Maxham Journal of Retailing Customer SatisfactionBrand EquityStore PerformanceManagementBusiness	2012	22
Segmenting consumers using multiple-category purchase data Carrie M. Heilman, Douglas Bowman International Journal of Research in Marketing Multiple-category Purchase DataData ScienceCustomer ProfilingInteractive MarketingManagement	2002	20

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