Douglas Bowman

Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior

Douglas Bowman, Das Narayandas · Journal of Marketing Research · 2001 · 403 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Word-of-mouth Behavior +20

The Long-Term Impact of Promotions on Consumer Stockpiling Behavior

Carl F. Mela, Kamel Jedidi, Douglas Bowman · Journal of Marketing Research · 1998 · 260 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +18

Marketing Actions and the Value of Customer Assets

Paul D. Berger, Ruth N. Bolton, Douglas Bowman et al. · Journal of Service Research · 2002 · 257 citations · Full text

Customer Experience, Customer Satisfaction, Customer Assets +18

Linking Customer Management Effort to Customer Profitability in Business Markets

Douglas Bowman, Das Narayandas · Journal of Marketing Research · 2004 · 235 citations

Customer Experience, Customer Satisfaction, Chain-link Frameworks +24

The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market

Carrie M. Heilman, Douglas Bowman, Gordon P. Wright · Journal of Marketing Research · 2000 · 214 citations

Marketing Analytics, Consumer Study, Consumer Research +19