Concepedia

Das Narayandas

DN

14

Publications

1.8K

Citations

13

H-Index

1995

Active since

Affiliations

Harvard University(Current)

Emory University

Harvard University Press

Das Narayandas is an author at Harvard University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyCustomer SatisfactionConsumer ResearchMarketing ManagementStrategic ManagementSales ManagementConsumer Behavior

Publications per year

1995–2020

14

Publications

14

Building and Sustaining Buyer–Seller Relationships in Mature Industrial Markets

Das Narayandas, V. Kasturi Rangan · Journal of Marketing · 2004 · 462 citations

Negotiation, Supplier Relationship, Interorganizational Relationship +14

Managing Customer-Initiated Contacts with Manufacturers: The Impact on Share of Category Requirements and Word-of-Mouth Behavior

Douglas Bowman, Das Narayandas · Journal of Marketing Research · 2001 · 403 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Word-of-mouth Behavior +20

Linking Customer Management Effort to Customer Profitability in Business Markets

Douglas Bowman, Das Narayandas · Journal of Marketing Research · 2004 · 235 citations

Customer Experience, Customer Satisfaction, Chain-link Frameworks +24

CRM Implementation

Timothy Bohling, Douglas Bowman, Steve LaValle et al. · Journal of Service Research · 2006 · 213 citations

Customer Experience, Customer Satisfaction, Crm Strategy +16

Measuring and Managing the Benefits of Customer Retention

Das Narayandas · Journal of Service Research · 1998 · 113 citations

Customer Experience, Customer Satisfaction, Service Quality +11

Rows per page

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