Concepedia

V. Kasturi Rangan

VK

Statistics

Publications

31

Citations

2.8K

H-Index

23

Active since

1986

Affiliations

Harvard University(Current)

Harvard University Press

V. Kasturi Rangan is an author at Harvard University specializing in management, marketing, and marketing management.

Publications per year

1986–2019

31

Publications

31

What Impact? A Framework for Measuring the Scale and Scope of Social Performance

Alnoor Ebrahim, V. Kasturi Rangan · California Management Review · 2014 · 549 citations

Business, Organization Studies, Social Policy +17

Building and Sustaining Buyer–Seller Relationships in Mature Industrial Markets

Das Narayandas, V. Kasturi Rangan · Journal of Marketing · 2004 · 463 citations

Social Sciences, Organizational Behavior, Industrial Organization +14

Strategic Channel Design

Erin Anderson, George S. Day, V. Kasturi Rangan · ScholarlyCommons (University of Pennsylvania) · 1997 · 255 citations · Full text

Management, Strategic Management, Strategy +16

The Limits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance

Alnoor Ebrahim, V. Kasturi Rangan · SSRN Electronic Journal · 2010 · 187 citations · Full text

Public Affairs, Nonprofit Management, Performance Management +17

Channel Selection for New Industrial Products: A Framework, Method, and Application

V. Kasturi Rangan, Melvyn A. J. Menezes, Erik Maier · Journal of Marketing · 1992 · 163 citations

Management, Marketing, Marketing Management +12

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