Concepedia

George S. Day

GS

100

Publications

25K

Citations

58

H-Index

1970

Active since

Affiliations

University of Pennsylvania(Current)

University of Toronto

Stanford University

Huntsman (United States)

George S. Day is an author at University of Pennsylvania specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingBusiness StrategyStrategic ManagementStrategyConsumer ResearchMarketing ManagementMarket DesignInteractive Marketing

Publications per year

1970–2023

100

Publications

100

The Capabilities of Market-Driven Organizations

George S. Day · Journal of Marketing · 1994 · 6K citations

Customer Satisfaction, Enterprise Business Transformation, Continuous Monitoring +14

Assessing Advantage: A Framework for Diagnosing Competitive Superiority

George S. Day, Robin Wensley · Journal of Marketing · 1988 · 2.4K citations

Corporate Strategy, Diagnosing Competitive Superiority, Present Advantages +13

The Capabilities of Market-Driven Organizations

George S. Day · Journal of Marketing · 1994 · 2.1K citations

Customer Satisfaction, Enterprise Business Transformation, Continuous Monitoring +14

Closing the Marketing Capabilities Gap

George S. Day · Journal of Marketing · 2011 · 990 citations

Marketing Analytics, Adaptive Business Models, Digital Marketing +15

Assessing Advantage: A Framework for Diagnosing Competitive Superiority

George S. Day, Robin Wensley · Journal of Marketing · 1988 · 894 citations

Corporate Strategy, Diagnosing Competitive Superiority, Present Advantages +13

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