Statistics
Publications
34
Citations
5.4K
H-Index
21
Active since
1979
Robin Wensley is an author at University of Warwick specializing in business, strategic marketing, and marketing strategy.
Publications per year
1979–2014
34
34
Marketing Theory with a Strategic Orientation
George S. Day, Robin Wensley · Journal of Marketing · 1983 · 454 citations
Marketing Theory with a Strategic Orientation
George S. Day, Robin Wensley · Journal of Marketing · 1983 · 222 citations
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