Concepedia

Erik Maier

EM

21

Publications

1.1K

Citations

18

H-Index

1992

Active since

Affiliations

HHL Leipzig Graduate School of Management(Current)

ESCP Business School

Lancaster University

European University Viadrina

Erik Maier is an author at HHL Leipzig Graduate School of Management specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchBehavioral Decision MakingConsumer BehaviorEconomicsBehavioral ScienceCommunicationConsumer Choice

Publications per year

1992–2024

21

Publications

21

The effect of credit card versus mobile payment on convenience and consumers’ willingness to pay

Joe Boden, Erik Maier, Robert L. Wilken · Journal of Retailing and Consumer Services · 2019 · 191 citations

Economics, Consumer Decision Making, Mobile Marketing +11

Channel Selection for New Industrial Products: A Framework, Method, and Application

V. Kasturi Rangan, Melvyn A. J. Menezes, Erik Maier · Journal of Marketing · 1992 · 162 citations

Engineering, Industrial Engineering, Channel Characterization +20

Supply and demand on crowdlending platforms: connecting small and medium-sized enterprise borrowers and consumer investors

Erik Maier · Journal of Retailing and Consumer Services · 2016 · 137 citations

Business, Medium-sized Enterprise Borrowers, E-financing +7

The Effect of Consumers’ Perceived Power and Risk in Digital Information Privacy: The Example of Cookie Notices

Rico Bornschein, Lennard Schmidt, Erik Maier · Journal of Public Policy & Marketing · 2020 · 76 citations · Full text

Engineering, Cookie Notices, Digital Marketing +23

Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products

Erik Maier, Florian Dost · Journal of Retailing and Consumer Services · 2018 · 59 citations

Mental Imagery, Visual Language, Cognitive Science +13

Rows per page

1–5 of 21