Concepedia

Rico Bornschein

RB

4

Publications

183

Citations

4

H-Index

2019

Active since

Affiliations

HHL Leipzig Graduate School of Management(Current)

Rico Bornschein is an author at HHL Leipzig Graduate School of Management specializing in management, communication, and digital marketing.

Top concepts

MarketingManagementCommunicationConsumer ResearchDigital MarketingBusinessEconomicsDisclosureRegulationEngineering

Publications per year

2019–2023

4

Publications

4

The Effect of Consumers’ Perceived Power and Risk in Digital Information Privacy: The Example of Cookie Notices

Rico Bornschein, Lennard Schmidt, Erik Maier · Journal of Public Policy & Marketing · 2020 · 76 citations · Full text

Engineering, Cookie Notices, Digital Marketing +23

The effect of privacy choice in cookie notices on consumers' perceived fairness of frequent price changes

Lennard Schmidt, Rico Bornschein, Erik Maier · Psychology and Marketing · 2020 · 59 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +25

What drives competitive webrooming? The roles of channel and retailer aspects

Katharina Kurze, Rico Bornschein · The International Review of Retail Distribution and Consumer Research · 2019 · 36 citations

Financial consequences of adding bricks to clicks

Erik Maier, Rico Bornschein, Damian Hesse · International Journal of Research in Marketing · 2023 · 12 citations

Rows per page

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