Concepedia

Lennard Schmidt

LS

4

Publications

178

Citations

4

H-Index

2019

Active since

Affiliations

HHL Leipzig Graduate School of Management(Current)

Lennard Schmidt is an author at HHL Leipzig Graduate School of Management specializing in management, communication, and digital marketing.

Top concepts

ManagementMarketingCommunicationConsumer ResearchDigital MarketingInteractive MarketingBusinessAdvertisingEngineeringUser Experience

Publications per year

2019–2022

4

Publications

4

The Effect of Consumers’ Perceived Power and Risk in Digital Information Privacy: The Example of Cookie Notices

Rico Bornschein, Lennard Schmidt, Erik Maier · Journal of Public Policy & Marketing · 2020 · 76 citations · Full text

Engineering, Cookie Notices, Digital Marketing +23

The effect of privacy choice in cookie notices on consumers' perceived fairness of frequent price changes

Lennard Schmidt, Rico Bornschein, Erik Maier · Psychology and Marketing · 2020 · 59 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +25

The interaction effect of mobile phone screen and product orientation on perceived product size

Lennard Schmidt, Erik Maier · Psychology and Marketing · 2019 · 22 citations

Mobile Interaction, Behavioral Decision Making, Consumer Study +25

Interactive Ad Avoidance on Mobile Phones

Lennard Schmidt, Erik Maier · Journal of Advertising · 2022 · 21 citations

Engineering, Mobile Interaction, Digital Marketing +22

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