Concepedia

Florian Dost

FD

17

Publications

572

Citations

14

H-Index

2012

Active since

Affiliations

European University Viadrina(Current)

Lancaster University

HHL Leipzig Graduate School of Management

Freie Universität Berlin

ESCP Business School

Florian Dost is an author at European University Viadrina specializing in business, marketing, and management.

ORCID

Top concepts

Publications per year

2012–2021

17

Publications

17

Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods

Florian Dost, Ulrike Phieler, Michael Haenlein et al. · Journal of Marketing · 2018 · 92 citations · Full text

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An empirical investigation of determinants of effectual and causal decision logics in online and high-tech start-up firms

Tobias Frese, Ingmar Geiger, Florian Dost · Small Business Economics · 2019 · 66 citations

, , +9

Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products

Erik Maier, Florian Dost · Journal of Retailing and Consumer Services · 2018 · 59 citations

, , +13

The positive effect of contextual image backgrounds on fluency and liking

Erik Maier, Florian Dost · Journal of Retailing and Consumer Services · 2017 · 55 citations

, , +12

Measuring willingness to pay as a range, revisited: When should we care?

Florian Dost, Robert L. Wilken · International Journal of Research in Marketing · 2012 · 47 citations

, , +8

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