Concepedia

Ulrike Phieler

UP

1

Publications

92

Citations

1

H-Index

2018

Active since

Affiliations

Reichman University(Current)

Ulrike Phieler is an author at Reichman University specializing in brand building, interactive marketing, and advertising effectiveness.

Top concepts

Publications per year

2018–2018

1

Publications

1

Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast-Moving Consumer Goods

Florian Dost, Ulrike Phieler, Michael Haenlein et al. · Journal of Marketing · 2018 · 92 citations · Full text

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