Concepedia

Media Marketing

Media marketing is an interdisciplinary academic concept and research domain focused on the strategic utilization, analysis, and impact of diverse media platforms and content modalities to achieve marketing objectives. It encompasses the study of audience engagement, platform dynamics, content strategy, measurement, and the socio-cultural implications of media-facilitated commercial and social communication.

11K

Publications

815.8K

Citations

21.3K

Authors

4.3K

Institutions

Publications per year

2017–2026

6.1K

Authors

21.3K

Leading researchers in Media Marketing. Counts cover only their work on this concept, not their overall record.

PublicationsCitationsH-Index

1

LP

Simon Fraser University

23

2.6K

19

2

ZR

Indian Institute of Technology Roorkee

20

2.5K

19

3

DV

University of Nicosia

16

1.8K

16

4

YK

Swansea University

18

2.2K

16

5

PH

The University of Western Australia

19

2.1K

16

1–5 of 21.3K

Institutions

4.3K

Leading universities and research organizations in Media Marketing. Counts cover only their work on this concept, not their overall record.

PublicationsCitationsH-Index

1

Pennsylvania State University

State College, United States

115

16.5K

45

2

Griffith University

Brisbane, Australia

166

10.6K

43

3

118

13.5K

41

4

Michigan State University

East Lansing, United States

121

14.7K

41

5

University of North Texas

Denton, United States

94

7.2K

39

1–5 of 4.3K

Venues

Leading journals and conferences in Media Marketing. Counts cover only their publications on this concept, not their overall record.

PublicationsCitationsH-Index

1

232

23.6K

84

2

211

22.9K

81

3

236

21.5K

81

4

109

55.2K

78

5

180

20.9K

76

1–5