Media Marketing
Media marketing is an interdisciplinary academic concept and research domain focused on the strategic utilization, analysis, and impact of diverse media platforms and content modalities to achieve marketing objectives. It encompasses the study of audience engagement, platform dynamics, content strategy, measurement, and the socio-cultural implications of media-facilitated commercial and social communication.
11K
Publications
815.8K
Citations
21.3K
Authors
4.3K
Institutions
1994 | |
1994 | |
1986 | |
1983 | |
2010 |
LP Simon Fraser University |
ZR Indian Institute of Technology Roorkee |
DV University of Nicosia |
![]() State College, United States |
![]() Brisbane, Australia |
![]() Hong Kong, Hong Kong |