David W. Schumann - Concepedia

Author

David W. Schumann

University of Tennessee at Knoxville

Also Known As

D Schumann, DAVID W. SCHUMANN, David Schumann, David W. Schumann, Schumann, David

Publications

7.2K

Citations

H-Index

Concepts

All Affiliations

University of Tennessee at Knoxville Knoxville College University of Missouri

About

David W. Schumann is an author at University of Tennessee at Knoxville specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	7	7	5K
2	Arts	3	3	704
3	Education	3	3	74
4	Engineering	2	2	73
5	Health Sciences	1	1	146

David W. Schumann

Publications

6.9K

Citations

H-Index

Page 1

	Year	Citations
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement Richard E. Petty, John T. Cacioppo, David W. Schumann Journal of Consumer Research Customer SatisfactionConsumer StudyTargeted AdvertisingSocial MarketingConsumer Research	1983	4.5K
Positive mood and persuasion: Different roles for affect under high- and low-elaboration conditions. Richard E. Petty, David W. Schumann, Steven A. Richman, Journal of Personality and Social Psychology Behavioral Decision MakingSocial PsychologyPersuasive TechnologySocial InfluenceCommunication	1993	473
Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences Sarah Fisher Gardial, D. Scott Clemons, Robert B. Woodruff, Journal of Consumer Research	1994	388
Predicting the Effectiveness of Different Strategies of Advertising Variation: A Test of the Repetition-Variation Hypotheses David W. Schumann, Richard E. Petty, D. Scott Clemons Journal of Consumer Research	1990	205
Segmenting the non‐adopter category in the diffusion of internet banking Eun‐Ju Lee, Kyoung‐Nan Kwon, David W. Schumann International Journal of Bank Marketing Consumer UncertaintyInnovation AdoptionDigital MarketingInternet Banking ServicesConsumer Research	2005	191
Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength Curtis P. Haugtvedt, David W. Schumann, Wendy L. Schneier, Journal of Consumer Research	1994	175
USING ANIMATED SPOKES-CHARACTERS IN ADVERTISING TO YOUNG CHILDREN: Does Increasing Attention to Advertising Necessarily Lead to Product Preference? Sabrina Neeley, David W. Schumann Journal of Advertising Character ActionTargeted AdvertisingConsumer ResearchCommunicationManagement	2004	146
Explaining the Special Case of Incongruity in Advertising: Combining Classic Theoretical Approaches Eunju Lee, David W. Schumann Marketing Theory Consumer UncertaintyConsumer StudyConsumer ResearchConsumer AttitudeCommunication	2004	142
The Influence of Communication Source and Mode on Consumer Adoption of Technological Innovations Eun‐Ju Lee, Jinkook Lee, David W. Schumann Journal of Consumer Affairs Technological InnovationsInnovation AdoptionDigital MarketingMedia InnovationConsumer Research	2002	116
Celebrity Endorsements-Scripts, Schema and Roles: Theoretical Framework and Preliminary Tests Paul Surgi Speck, David W. Schumann, Craig J. Thompson ACR North American Advances Media StudiesAdvertisingPersonal BrandingManagementMarketing Communication	1988	89

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