Concepedia

Kyoung‐Nan Kwon

KK

Statistics

Publications

14

Citations

791

H-Index

13

Active since

2002

Affiliations

Ajou University(Current)

Michigan State University

The Ohio State University

Korea National Open University

University of Tennessee at Knoxville

Kyoung‐Nan Kwon is an author at Ajou University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessInteractive MarketingDigital MarketingCustomer SatisfactionCommunicationBehavioral Economics

Publications per year

2002–2014

14

Publications

14

Segmenting the non‐adopter category in the diffusion of internet banking

Eun‐Ju Lee, Kyoung‐Nan Kwon, David W. Schumann · International Journal of Bank Marketing · 2005 · 191 citations

Consumer Uncertainty, Innovation Adoption, Digital Marketing +18

Consumers’ Use of Credit Cards: Store Credit Card Usage as an Alternative Payment and Financing Medium

Jinkook Lee, Kyoung‐Nan Kwon · Journal of Consumer Affairs · 2002 · 92 citations

Consumer Research, Alternative Payment, Financing Medium +16

The effect of perceived product characteristics on private brand purchases

Kyoung‐Nan Kwon, Mi‐Hee Lee, Yoo Jin Kwon · Journal of Consumer Marketing · 2008 · 85 citations

Consumer Uncertainty, Product Type, Consumer Research +17

Multichannel Shopping Through Nontraditional Retail Formats: Variety-Seeking Behavior With Hedonic and Utilitarian Motivations

Kyoung‐Nan Kwon, Dipti Jain · Journal of Marketing Channels · 2009 · 85 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +19

Psychological Characteristics of Internet Dating Service Users: The Effect of Self-Esteem, Involvement, and Sociability on the Use of Internet Dating Services

Mikyoung Kim, Kyoung‐Nan Kwon, Mi-Ra Lee · CyberPsychology & Behavior · 2009 · 56 citations

Customer Satisfaction, Social Psychology, Consumer Research +23

1–5 of 14