Concepedia

Kyoung‐Nan Kwon

KK

Statistics

Publications

16

Citations

951

H-Index

14

Active since

2002

Affiliations

Ajou University(Current)

Michigan State University

Korea National Open University

The Ohio State University

University of Tennessee at Knoxville

Kyoung‐Nan Kwon is an author at Ajou University specializing in consumer behavior, marketing, and business.

Publications per year

2002–2014

16

Publications

16

Segmenting the non‐adopter category in the diffusion of internet banking

Eun‐Ju Lee, Kyoung‐Nan Kwon, David W. Schumann · International Journal of Bank Marketing · 2005 · 191 citations

Business, Information Technology, Marketing +17

Impact of self on attitudes toward luxury brands among teens

Luciana de Araújo Gil, Kyoung‐Nan Kwon, Linda K. Good et al. · Journal of Business Research · 2011 · 144 citations

Business, Marketing, Marketing Management +12

Consumers’ Use of Credit Cards: Store Credit Card Usage as an Alternative Payment and Financing Medium

Jinkook Lee, Kyoung‐Nan Kwon · Journal of Consumer Affairs · 2002 · 92 citations

Business, Finance, Marketing +15

Multichannel Shopping Through Nontraditional Retail Formats: Variety-Seeking Behavior With Hedonic and Utilitarian Motivations

Kyoung‐Nan Kwon, Dipti Jain · Journal of Marketing Channels · 2009 · 86 citations · Full text

Business, Marketing, Retail Management +17

The effect of perceived product characteristics on private brand purchases

Kyoung‐Nan Kwon, Mi‐Hee Lee, Yoo Jin Kwon · Journal of Consumer Marketing · 2008 · 85 citations

Business, Marketing, Marketing Management +14

1–5 of 16