Luciana de Araújo Gil

Consumer emotional brand attachment with social media brands and social media brand equity

Abhishek Dwivedi, Lester W. Johnson, Dean Wilkie et al. · European Journal of Marketing · 2018 · 256 citations

Business, Marketing, Marketing Management +14

Impact of self on attitudes toward luxury brands among teens

Luciana de Araújo Gil, Kyoung‐Nan Kwon, Linda K. Good et al. · Journal of Business Research · 2011 · 144 citations

Business, Marketing, Marketing Management +12

Celebrity endorsements in destination marketing: A three country investigation

Subhadip Roy, Wioleta Dryl, Luciana de Araújo Gil · Tourism Management · 2020 · 87 citations

Management, Marketing, Marketing Management +16

What shapes adolescents’ attitudes toward luxury brands? The role of self-worth, self-construal, gender and national culture

Aysen Bakir, Élodie Gentina, Luciana de Araújo Gil · Journal of Retailing and Consumer Services · 2020 · 54 citations · Full text

Business, Marketing, Social Psychology +11

The effect of religiosity on luxury goods: The case of Chilean youths

Denni Arli, Luciana de Araújo Gil, Patrick van Esch · International Journal of Consumer Studies · 2020 · 48 citations · Full text

Social Sciences, Religion, Religious Studies +10