Abhishek Dwivedi

A higher-order model of consumer brand engagement and its impact on loyalty intentions

Abhishek Dwivedi · Journal of Retailing and Consumer Services · 2015 · 417 citations

Customer Satisfaction, Consumer Brand Engagement, Brand Equity +11

Conceptualizing and operationalizing the social entrepreneurship construct

Abhishek Dwivedi, Jay Weerawardena · Journal of Business Research · 2018 · 279 citations

Entrepreneurial Phenomenon, Social Entrepreneurship Construct, Sociology +4

Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness

Abhishek Dwivedi, Tahmid Nayeem, Feisal Murshed · Journal of Retailing and Consumer Services · 2018 · 247 citations

Consumer Decision Making, Brand Equity, Brand Credibility +9

Consumer emotional brand attachment with social media brands and social media brand equity

Abhishek Dwivedi, Lester W. Johnson, Dean Wilkie et al. · European Journal of Marketing · 2018 · 245 citations

Digital Marketing, Consumer Research, Brand Strategy +21

Celebrity endorsement, self-brand connection and consumer-based brand equity

Abhishek Dwivedi, Lester W. Johnson, Robert E. McDonald · Journal of Product & Brand Management · 2015 · 220 citations

Brand Strategy, Consumer Research, Endorsed Brand +17