Concepedia
Statistics
Publications
29
Citations
2.5K
H-Index
22
Active since
2009
Affiliations
Charles Sturt University(Current)
Swinburne University of Technology
Griffith University
Texas Tech University
The University of Queensland
Abhishek Dwivedi is an author at Charles Sturt University specializing in marketing, business, and marketing management.
Publications per year
2009–2023
A higher-order model of consumer brand engagement and its impact on loyalty intentions
Abhishek Dwivedi · Journal of Retailing and Consumer Services · 2015 · 423 citations
Business, Marketing, Marketing Management +15
Conceptualizing and operationalizing the social entrepreneurship construct
Abhishek Dwivedi, Jay Weerawardena · Journal of Business Research · 2018 · 291 citations
Business, Entrepreneurship, Sociology +10
Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness
Abhishek Dwivedi, Tahmid Nayeem, Feisal Murshed · Journal of Retailing and Consumer Services · 2018 · 263 citations
Business, Marketing, Marketing Management +14
Consumer emotional brand attachment with social media brands and social media brand equity
Abhishek Dwivedi, Lester W. Johnson, Dean Wilkie et al. · European Journal of Marketing · 2018 · 256 citations
Celebrity endorsement, self-brand connection and consumer-based brand equity
Abhishek Dwivedi, Lester W. Johnson, Robert E. McDonald · Journal of Product & Brand Management · 2015 · 226 citations
Business, Marketing, Marketing Management +17
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