Concepedia

Tahmid Nayeem

TN

11

Publications

630

Citations

11

H-Index

2012

Active since

Affiliations

Charles Sturt University(Current)

Kutztown University

Swinburne University of Technology

Tahmid Nayeem is an author at Charles Sturt University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessBrand StrategyBrand ManagementConsumer Decision MakingBrandingBrand Development

Publications per year

2012–2023

11

Publications

11

Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness

Abhishek Dwivedi, Tahmid Nayeem, Feisal Murshed · Journal of Retailing and Consumer Services · 2018 · 247 citations

Consumer Decision Making, Brand Equity, Brand Credibility +9

Using digital and social media for health promotion: A social marketing approach for addressing co‐morbid physical and mental health

Michael Mehmet, Russell Roberts, Tahmid Nayeem · Australian Journal of Rural Health · 2020 · 78 citations

Brand experience and brand attitude: examining a credibility-based mechanism

Tahmid Nayeem, Feisal Murshed, Abhishek Dwivedi · Marketing Intelligence & Planning · 2019 · 74 citations

Customer Satisfaction, Consumer Research, Brand Strategy +17

Cultural Influences on Consumer Behaviour

Tahmid Nayeem · International Journal of Business and Management · 2012 · 67 citations · Full text

Customer Satisfaction, Cultural Consumption, Behavioral Decision Making +21

Australian Consumers’ Decision-Making Styles for Everyday Products

Tahmid Nayeem, Riza Casidy · Australasian Marketing Journal (AMJ) · 2015 · 35 citations

Consumer Uncertainty, Consumer Study, Consumer Research +17

Rows per page

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